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What is a business directory?

Users enter geographic search terms, such as zip code or city name, and get results with physical street address and phone number, along with a MapQuest map and related links. You can also vary the radius of the search, from 1 to 45 miles. The company plans to include international markets in the coming months.

Maps and provides information on nearby businesses such as restaurants, hotels, discount stores. It does this by SmartView looking at your destination, then offering what it thinks you might be interested in once you get there. Pass your cursor over the icon and information pops up. SmartView already displays sponsored links by Overture, which of course is owned by Yahoo! Industry experts say that SmartView is only one piece of Yahoo! Verizon recently overhauled and re-launched its SuperPages.

This allows small businesses to target consumers in a geographic region, and pay only when visitors click through to their site. Search results are provided through an agreement with FindWhat. CitySearch is a local search veteran, having provided information about U. The site primarily focuses on area attractions, restaurants, shopping, event listings, and recreation, though you can find any type of local business overall. Material is gathered through partnerships with other companies, such as yellow pages.

Citysearch crawls the web for additional information and adds in events data. In June , they launched their Cost-Per-Lead program, which allows their 25, advertisers to decide how many leads they want and how much they want to spend. Almost half of AOL members who logon every month search for local content.

Results are returned with business name, address and phone, each linked to a MapQuest map and estimated driving distance. Local directory website before you purchase—maybe even try searching for a few businesses. If you like what you see, then it may be worth the investment to have a local business listed here.

Local businesses can put advertisements on Twitter, connect with potential customers, network, tweet about sales to followers and so on. However, there is a catch… other than posting an ad, Twitter, like any other social media platform, can be a large time investment to maintain a presence. There are platforms and services you can use to assist with maintaining a presence on Twitter, but compare the costs and benefits and see if it makes in the use case of each business.

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LinkedIn is a social networking website for the business community. Registered members can link to networks of people they know professionally. It can also be a way to grow your professional network. It has recently become a leads machine for sales teams, so you've likely noticed that every person who's asked for a demo has also asked you to connect. Depending on the type of company and product or service offered, businesses likely want to spend the time to create a profile on Linkedin.

Creating a listing is free, and potential applicants and vendors alike can find businesses here. My advice would be to go on the site and look around for similar businesses. If competitors are on there, businesses should likely follow suit and make a profile. A Linkedin profile appeals to most businesses in most verticals.

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Instagram is social network and platform for mobile photo and video sharing. Users can take pictures and videos, and share them either publicly or privately via the app. They can also use hashtags to appear on popular or niche categories. Whether your business should list on Instagram's directory depends on the industry of the company and what type of product or service they offer.

Businesses may or may not want to spend the time to create a profile on Instagram. It is free, but is a platform that has strong visual appeal and is not ideal for all businesses unless they get creative. Instagram is the ideal platform for brands that have a unique product that can be showcased through strong imagery. Bing is a web search engine owned by Microsoft. Bing Places for Business is a Bing portal where local business owners can add a listing for their business on the Bing network. For businesses with a target market is the US, Bing may be a good alternative— Businesses may have a better chance of standing out by putting their listing on Bing, since less people are advertising here than Google. This could be especially true if businesses decide to do pay-per-click advertising on Bing aborg.

Yelp is a platform website and app where users can publish reviews about local businesses. Yelp also trains small businesses how to respond to reviews, host social events for Yelpers a.

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Yelp reviewers and provides data about businesses including health inspection scores Yelp. With Since a business can list themselves on Yelp's local business directory for free, it is a good idea to get a business listing up on the site and let people leave reviews. Of course, once businesses do this, it is essential that they manage their Yelp reviews appropriately here are the 11 most hilarious Yelp reviews. Again, look for software or services that meet the needs and budget of the business.

Zillow is a real estate and rental listing marketplace that gives consumers data and knowledge to find a home, and connects them with the local agents who can help them. The site provides value estimates of homes, notes changes in value over time, shows aerial views, and displays prices of comparable homes in the area. Users can also leave reviews on their agents within the agent directory. Cost: Free for homeowners, agents and other real estate professionals pay a fee. Zillow is a niche local business directory for real estate agents.

Real estate agents may want to check out the directory, or at least be aware of it. Zillow's website gets an astonishing 25 million US visitors a month. Users can also book rooms, find flights, find things to do, and reserve tables at participating restaurants. TripAdvisor operates websites internationally in over 25 countries. To list a business on TripAdvisor's local directory, the site has specific requirements per category. Of course, being listed on TripAdvisor means businesses are opening themselves up to reviews and should know how to respond appropriately to feedback and reviews.

Redfin has the powerful platform homebuyers need to buy, sell, and find local agents in their area. Operated by Move, Inc, realtor. Redfin is an essential site for realtors and agents to be listed on. In order to partner with Redfin to be listed on their directory, agents must contact and apply. This website is niche specific, and is essential for realtors and landlords, but a site other verticals can, clearly, skip.

Realtor has tons of resources for buyers and sellers, including things like why you should have a realtor, tips on buying your first home, mortgage calculators and various other collateral. Trulia is one of the largest websites in the Real Estate vertical for buying and selling homes, and also boasts a paid directory for agents and brokers. Trulia allows agents to post listings and chat with interested buyers and clients through their platform.

Autotrader is an online marketplace for car shoppers and sellers. The site brings together millions of new, used and certified second-hand from thousands of dealers and private sellers. If you are in the industry of buying and selling vehicles, Autotrader is a great place to be. It claims to have the largest directory database of contact information on US and Canada residents readily available.

Users can search for businesses from their business directory tab on the website, or on their yellow pages section of the website. Whitepages is still heavily referenced by consumers looking for local business data. The free portion of the site is more for individuals, but the Premium or Pro plans provide businesses with identity verification on consumers.

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For the online business directory portion of the site specifically, it takes a few clicks to get through to the yellow pages portion. If a listing shows up on both the yellow pages side and the main page when searching the business tab, creating a business listing on here can be a good option.

Since you can register for a free business listing, it is a a good idea to take advantage of that—over two million users in the US are using it for local search. Houzz is a website for all things related to homes including interior design, landscaping and home improvement that features an online community and online business directory for businesses with related services such as contractors, interior designers and architects.

Houzz is one of the most popular home renovation websites and is a one-stop destination for homeowners to get ideas, information and find contractors to do the work on their home. This is a niche online business directory for contractors, so if businesses want to target customers who are homeowners, are in the process of renovations and are actively searching for local businesses to hire to do the work, Houzz is the right spot to target those customers.

If a business can get a free listing for a reputable site, it will help boost online visibility and ranking in search engines. Cars is one of the leading sites for automotive consumers. They aim to help consumers research new and used vehicles, as well as find reputable service and repair providers.

Users can leave reviews about specific makes and models. As a niche online business directory site for dealerships and auto services and repairs, Cars is essential for companies in the automotive space. In , Gannett bought the shares it did not already own for 2. OpenTable is an online real-time restaurant-reservation service, and works with more than 32, restaurants worldwide, seating more than 16 million diners each month. OpenTable can not only host business listings, but also collect reviews from customers that have dined at the restaurants and build their online reputation.

Business Directory Niche: Food and r estaurant. Every month, OpenTable diners write more than , restaurant reviews , which means lots of feedback, traffic, and mentions for restaurant owners. The site has an ROI calculator where you can see how much OpenTable could potentially bring in for extra revenue via additional diners. Founded in as Cartographic Services, MapQuest has a history that shifts from traditional to digital media.

The company was acquired by AOL in and then Verizon in It is a mapping site where users can get directions for their routes or search for hotels, food, gas, coffee, grocers, parking, bars, post offices, and more. Although MapQuest went from having nearly all of the online mapping market to sharing that with dozens of competitors Google Maps being the obvious Goliath , they are still a highly referenced and relevant site. AOL purchased MapQuest for over a billion dollars in , and in , Verizon purchased the company for nearly four times that amount, making it anything but obsolete and a worthy directory to consider listing your business on for local search.

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YellowPages is an online business directory owned by YP. YP is a local marketing solutions provider that focuses on helping local businesses grow.